Badwater Ultramarathon 7/14/08

The 31st running of the most demanding and extreme running race offered anywhere on the planet starts today.

I have been fascinated by the 135 mile Badwater Ultramarathon that takes place in Death Valley since the early 90's. Temperatures reaching 130 degrees, shoes melting to the road, the horrific preparation and training.....It's the ultimate test of ones mental and physical strength. There are no cash incentives and it's not televised. The highly coveted prize is a Badwater belt buckle which you won't receive unless you finish in under 48 hours. If you are interested in learning more about this race check out the documentary, "Running on the Sun."

It's safe to assume that all the men and women participating in this beast of a race are highly goal oriented individuals who will stop at nothing to achieve their goals. These same principles can be applied in business......

Set the goal
Be un-yielding in your quest for it
Attain it
Move onto the next one